Helen：We want to use the right marketing2 mix to reach our target market.
海伦：大家想要用正确的行销媒体来达到市场目的。
Leonard：Certainly. We've done some tactical planning already. We think we've come up with a good plan.
李奥纳德：当然。大家已经完成一些策略计划。大家觉得大家已经提出一项很好的计划。
Helen：What media do you plan to use？
海伦：你们筹备用何种媒体？
Leonard：Well, taking into account the image you want to project, we've asked our copywriters to prepare copy for computer magazines and the Internet first.
李奥纳德：考虑到你们想要表现的形象，大家已需要写作文案的同事筹备好计算机杂志稿及网际互联网用稿。
Helen：So that way, our advertising dollars would be focused on people we know are computer users.
海伦：如此一来，大家的广告花费就会针对在，如大家所知，计算机用户身上。
Leonard：Yes. We'll also run billboard3 and newspaper ads to help create broad brand recognition.
李奥纳德：是的。大家还同时刊登广告看板及报纸广告来帮助创立明显的品牌辨别。
Helen：Will there be any direct mail？
海伦：会有任何广告邮件吗？
Leonard：No. That would not be correct for a manufacturer like you. Leave that to the retailers4.
李奥纳德：没。对像你们如此的制造商来讲，那并非正确的作法。把这种方法留给零售商吧。
Helen：Good point. Please prepare a more detailed5 proposal, and then I'll pitch it to the higher-ups.
海伦：说得没错。请筹备一份更详细的提案，然后我会把它营销推广给高阶主管。
Leonard：Great. We'll get started right away.
李奥纳德：太好了。大家立刻筹备